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Star Plus And Aamir Khan’s Ad On Gender Equality Garners Over 2 Million Views

The ad film showcases Aamir Khan as a small town, middle class but new-age father who is confident that his daughters will take ahead the legacy of his business A week befo...

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Tanmay Bhat Plays Colleague Of Acid Attack Survivor In This Buzz Feed Video

In September last year, an NGO for acid attack survivors - Make Love Not Scars (MLNS) along with Ogilvy, had released the #EndAcidSale campaign featuring survivor Reshma Qu...

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Dove Puts Dusky Skin And White Hair In The Spotlight

If beauty means skinny, young, fair women with straight, long, flowing hair, what are dusky, chubby, aged, bespectacled women with short, curly hair doing in Dove's latest ...

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Trending

This Ganesh Chaturthi, Something's 'Fishy'

Ogilvy Mumbai and Sprouts Environment Trust have come together this Ganesha festival for an initiative that could go a long way in saving the aquatic animals and protecting...

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Gender

Reshma Makes A Bold Statement With Red Lipstick

Ogilvy & Mather has created a thought provoking campaign featuring acid attack survivor Reshma Qureshi in a bid to end sale of acids. There is no dearth of mak...

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Gender

Vodafone M-Pesa Empowers Women With Self-Defence Umbrellas.

Umbrellas are associated with rains and scorching summer heat, acting as a shield from erratic weather. But Vodafone’s mobile wallet and money transfer service M-Pesa...

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Gender

Redefining Tradition

Myntra’s contemporary ethnic wear brand Anouk captures the spirit of a woman in the new ‘Bold is Beautiful’ digital campaign executed by Ogilvy and Mather...

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Sustainable Development

Why Brands Should Focus on Videos As An Effective Marketing Tool

The basic premise that a video generates more buzz than a simple text post is universally acknowledged. Video Marketers are using this syllogism world over to alleviate the...

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Government To Hire Professional Agency For Swachh Bharat Campaigns; Chalks Out Rs 200-cr Budget

NEW DELHI: The government has decided to outsource the Swachh Bharat Abhiyan publicity campaign to a professional agency for the next four years and has earmarked nearly Rs...

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Sustainable Development

China?s Pollution Assault Boosting Solar, Electric Vehicles

Tata Power Delhi Distribution (TPDDL) has won the ‘Innovation for India Awards 2014’, under Business Category, for developing tamper evident and defraud electri...

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